Campaign Training Conference for the 2002 Primary and General Elections

9:45 - 10:00 Arrival Rubloff Room

10:00 - 10:05 Welcoming address: Joel Hammerman

10:05 - 10:25 Introduction by U.S. Senator Dick Durbin, Representative Jay Hoffman and Rockford Mayor Doug Scott

10:35 - 11:20 Morning Breakout Session #1 2nd Floor Classrooms

11:25 - 12:10 Morning Breakout Session #2

12:25 - 1:40 Lunch & Keynote Speaker (Paul Begala) Kasbeer Room

2:00 - 2:50 Afternoon Breakout Session #1 2nd Floor Classrooms

3:00 - 3:50 Afternoon Breakout Session #2

4:00 - 4:05 Concluding Remarks Rubloff Hall

4:20 - 5:00 Candidates Reception

5:00 - 5:20 Regional Coordinators Meeting Rubloff Room

CAMPAIGN TRAINING
Campaign Finance & Election Law:
· Colleen Burke
· Don Harmon
· Vasly Marcus

Learn the basic dos and don'ts of campaign finance and election law. How do you get your candidate on the ballot, and how do you keep her there? Can you challenge your opposition's ballot presence? How do you raise money without violating the quagmire of federal, state and local rules and regulations governing campaign finance? Learn how to approach the difficult registration and reporting requirements of the Illinois State Board of Elections and the IRS.

E-Campaigning:
Brendan McGinty
Sherry Schuller

Twenty-first century technology presents political campaigns with new challenges and new opportunities. Learn how to: (1) effectively establish a campaign presence on the Internet; (2) organize online; and (3) fundraise on the World Wide Web.

Fundraising:
Jane M. Asselta
Trey Hawkins
Jennifer McNabb

Develop a fundraising plan step-by-step. Whether it is learning how to establish an effective finance committee, planing and executing a successful fundraising event or simply asking a potential donor for support, this panel is designed to teach you how to approach one of the most important tasks in running any campaign.

Political Organizing:
Amy Grubbe
Alice Tregay

Learn how to build an organization, develop coalitions and target and mobilize your voting constituencies. Winning campaigns requires persuasion, coordination and election day turnout and the Political Organizing panel is designed to teach you the basics for achieving this goal.

Political Marketing & Message Development:
Gerry Kavanaugh

Gerry Kavanaugh is a Senior Advisor for the Democratic National Committee in Washington, D.C and a former advisor to Terry McCauliffe. Gerry will discuss the issues that the Democratic Party will focus on in 2002.

Field Operations & Advance:
Jan Kostner
Kitty Kurth
Mike Lufrano

Learn how to prepare and manage political events. Acquire the skills necessary to plan an event and to ensure that there is a crowd there to enjoy it. Also learn the basics of field operations: voter identification, political marketing, operating phone banks, using GOTV, and turning out the vote strategies and techniques.

Press and Media Relations:
Becky Carroll
Anne Saint Germane
Kevin Lampe

Make the press work for you. Develop a free media campaign strategy, stage press events, prepare, coordinate and place press releases. Of course, also learn the art of controlling bad press and managing that unavoidable crisis.

Campaign Management:
Eric Adelstein
John Corrigan
Jeremiah Posedel

Learn how to manage it all.

KEYNOTE ADDRESS - PAUL BEGALA

Paul Begala served inside the White House as Counselor to former President Bill Clinton. In that capacity he helped define and defend the Administration's agenda, from the State of the Union Address to the economic, domestic and international issues the White House faces each day. He was also one of the Administration's principal public spokespersons.

Begala first gained prominence with partner James Carville in the political consulting firm of Carville & Begala. As such, he was a senior strategist for the Clinton-Gore Presidential Campaign in 1992. He and Carville also helped direct the political strategy of numerous other campaigns, including Senators Harris Wofford, Frank Lautenberg and Dianne Feinstein, and Governors Zell Miller, Bob Casey and Wallace Wilkinson.

He helped his friend John F. Kennedy, Jr. launch the political magazine George and served as a contributing editor, writing the "Capitol Hillbilly" column. He has also written for Esquire magazine and The Washington Monthly, and is the author of the New York Times best-selling book Is Our Children Learning? The Case Against George W. Bush. Paul has also served as the co-host of the MSNBC broadcast "Equal Time," where he did nightly battle with Lt. Col. Oliver North.

Begala is currently a research professor of government and public policy at Georgetown University, where he teaches undergraduates in the Department of Government and graduate students in the Georgetown Public Policy Institute. Paul has also taught at the University of Texas, lectured at Oxford University in England, and participated in symposia at schools including Harvard, Princeton and Columbia.

He is currently writing a book on political strategy with James Carville. The working title is Battle Plans from the War Room.

RECEPTION WITH THE CANDIDATES FOR STATEWIDE & CONGRESSIONAL OFFICE IN 2002